We help facilitate better work-life navigation with technology.
Specifically, we create apps that streamline the daily overload of career advancement and family logistics information working parents face, so they can more easily accomplish both their professional and family building aspirations.
Individuals’ desire to create and build families as well as their desire to create value through their work, and through their careers, both deserve integrated, proactive, and simultaneous support.
We believe that to optimize people’s chances of successfully building the families and careers they want, the two endeavors must be treated not as if on a scale from which to balance, but points on a single plane from which to join to ensure that family and career aspirations converge rather than diverge for one’s own benefit, that of their families, their employers, and society at large.
Our mission is to help people successfully integrate their plans and goals for family and career by deploying technological products to yield positive outcomes and successes in both areas. Because the factors that lead to successes in activities such as building healthy families and advancing professionally are multi-faceted, so too is our approach to innovating. Through our products and services, we provide practical and action-driven solutions to the challenges that millions face globally as they endeavor to build their families and careers.
With our collaborators, we seek to move global society towards using a framework of fully integrating family and career planning in order to markedly improve working parents’ professional outcomes, maternal-infant and maternal-child outcomes, the retention rate of women in the workforce, and to usher in a new era of productivity and innovation.