We create digital tools that assist women and men with integratively planning for family and career so they can more effectively plan, design, and build the lives they want to lead.
Though the above statement reflects our future, it should be emphasized that in 2017, we originally put forth a vision of an integrative framework for pursuing and accomplishing family and career aspirations that focused almost exclusively on the challenges faced by working mothers. We have been humbled, and continue to be humbled, by all of the dialogue with not only working mothers but also working fathers doing their best to navigate family and career in this new age of work and parenting.
We cannot in good faith help mothers by leaving fathers out of the conversation and consideration for future work-life technological innovations.
Equipped with a listening ear, we look forward to helping usher in a future that uplifts all working parents, and leaves no one behind.
We know that individuals’ desire to create and build families as well as their desire to create value through their work, and through their careers, both deserve integrated, proactive, and simultaneous support.
We work to facilitate that support through the creation of useful, AI-driven technology.
We believe that to optimize people’s chances of successfully building the families and careers they want, the two endeavors must be treated not as if on a scale from which to balance, but points on a single plane from which to join to ensure that family and career aspirations converge rather than diverge for one’s own benefit, that of their families, their employers, and society at large.
Our mission is to help people successfully integrate their plans and goals for family and career by deploying technological products and auxiliary services to yield positive outcomes and successes in both areas. Because the factors that lead to successes in activities such as building healthy families and advancing professionally are multi-faceted, so too is our approach to innovating. Through our products and services, we provide practical and action-driven solutions to the challenges that millions face globally as they endeavor to build their families and careers.
With our collaborators, we seek to move global society towards using a framework of fully integrating family and career planning in order to markedly improve working parents’ professional outcomes, maternal-infant and maternal-child outcomes, the retention rate of women in the workforce, and to usher in a new era of productivity and innovation.